Kwasi Asare
US Department of Education
Epicurious.com – why don’t we have this for educators?
“it is the books that are disabled”…David Rose (CAST)
Technology Plan
Research and development – grand challenge
Tech plan executive summary @ http://www.ed.gov/technology/netp-2010/executive-summary
Peter Sheahan
Progressive car insurance
What can’t you live without? PEW research
December 06 – no food
http://pewresearch.org/pubs/323/luxury-or-necessity
2009
http://pewresearch.org/pubs/1199/more-items-seen-as-luxury-not-necessity
Burning platform vs. Burning desire
Rationality – consequential decsiion making
Identity
Habits
Structural
Dental industry changed behavior
We must believe we can do it…
Hyundai – assurance – you can bring it back it you can’t pay for it.
100 people have returned it
Franziska Zellweger Moser – st. Glasser
Hewitt Trussville middle school
“We judge ourselves by our INTENT and we judge others by their IMPACT”
Stitching and story
Perceived quality – we must look back to to Collins
MIT – periodical team teaching days
Genentech- if you come and work for us, you will save lives, great story, but no stitching. Started bringing in patients.
United airlines vs. Southwest – we love bags!
Stanford exercise study – more effective if you have a computer reminder to exercise